Privacy Policy

Last updated: August 19, 2026

Louise London operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the “Services”).

Graca Enterprises LLC operates Louise London and is the data controller responsible for your personal information.

We process personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended. Where other data protection laws, including the EU GDPR, apply to our processing activities, we will comply with those requirements as applicable.

Our store is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use and disclose your personal information when you visit, use or make a purchase using the Services, or otherwise communicate with us.

If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term “personal information,” we are referring to information that identifies you or can reasonably be linked to you. Personal information does not include anonymised data that cannot identify you.

We may collect or process the following categories of personal information:

Contact details, including your name, address, billing address, shipping address, phone number and email address.
Financial information, including payment details, transaction information, form of payment and payment confirmations.
Account information, including your username, password, security questions, preferences and settings.
Transaction information, including the items you view, put in your cart, add to your wishlist, purchase, return, exchange or cancel, as well as your past transactions.
Communications with us, including information you provide when contacting our customer support team or otherwise communicating with us.
Device information, including information about your device, browser or network connection, IP address and other unique identifiers.
Usage information, including information regarding your interaction with the Services, such as how and when you interact with or navigate the website.

Personal Information Sources

We may collect personal information from the following sources:

Directly from you, including when you create an account, visit or use the Services, place an order, communicate with us or otherwise provide us with your personal information.
Automatically through the Services, including from your device when you use our products or services or visit our website, and through cookies and similar technologies.
From our service providers, including when we engage third parties to provide technology or other services and they collect or process personal information on our behalf.
From our partners or other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us or which Services you use, we may use personal information for the following purposes:

Provide, Tailor and Improve the Services

We use your personal information to provide you with the Services, including to perform our contract with you, process payments, fulfil orders, remember your preferences and items you may be interested in, send notifications related to your account, process purchases, returns, exchanges or other transactions, create and maintain your account, arrange shipping and facilitate returns or exchanges.

We may also use personal information to improve and personalise your shopping experience, such as by recommending products related to your purchases or activity.

Marketing and Advertising

We may use your personal information for marketing and promotional purposes, such as sending marketing, advertising and promotional communications by email, text message or other permitted channels.

We may also use information to show you advertisements for products or services on our Services or other websites, including advertisements based on products you have previously viewed, purchased or added to your cart.

We may use third-party advertising services, such as Google Ads, including remarketing and conversion-tracking technologies, to display advertisements and measure advertising performance.

Where consent is required by applicable law, we will obtain your consent before using personal information for such purposes.

Security and Fraud Prevention

We use your personal information to authenticate accounts, provide a secure payment and shopping experience, detect and investigate possible fraudulent, illegal, unsafe or malicious activity, protect our Services and users, and help maintain the security of our business.

If you create an account, you are responsible for keeping your account credentials secure. We recommend that you do not share your username, password or other account access details with anyone else.

Communicating with You

We use your personal information to provide customer support, respond to your enquiries, provide effective services and maintain our business relationship with you.

Legal Reasons

We may use your personal information to comply with applicable laws or valid legal processes, including requests from law enforcement agencies or government authorities, to participate in legal proceedings, and to enforce or investigate potential violations of our terms, policies or rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate business purposes and in accordance with applicable law and this Privacy Policy.

These circumstances may include:

With Shopify, vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, fulfilment and shipping.
With business and marketing partners that assist us in providing marketing services or advertising, where permitted by applicable law.
When you direct, request or otherwise consent to our disclosure of certain information to third parties, such as where sharing information is necessary to deliver products to you or where you use social media widgets or third-party integrations.
With our affiliates or other companies within our corporate group, where applicable.
In connection with a business transaction such as a merger, acquisition, restructuring, sale of assets or insolvency.
Where required to comply with applicable legal obligations, court orders, subpoenas, warrants or other lawful requests.
Where necessary to enforce our Terms of Service or other policies, protect our rights or property, or protect the rights, safety or security of our users or others.

Relationship with Shopify

The Services are hosted by Shopify, which may collect and process personal information about your access to and use of the Services in order to provide and improve the Services.

Information you submit through the Services may be transmitted to and shared with Shopify and other service providers, including third parties that may be located outside the country in which you reside, where necessary to provide and improve the Services.

In addition, we may use certain Shopify features that incorporate data and information obtained from your interactions with our store, Shopify and other merchants.

In circumstances where Shopify independently determines the purposes and means of processing personal information, Shopify may be responsible for that processing and for responding to requests concerning personal information processed for those purposes.

To learn more about how Shopify uses personal information and the rights available to you, please refer to the Shopify Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

The Services may provide links to websites or other online platforms operated by third parties.

If you follow links to websites that are not affiliated with or controlled by us, you should review their privacy policies, security policies and terms and conditions.

We are not responsible for the privacy, security, accuracy, completeness or reliability of third-party websites or services.

Information you provide through public or semi-public platforms, including third-party social networking platforms, may be visible to other users and may be used by third parties independently of Louise London.

Our inclusion of a third-party link does not necessarily imply endorsement of the content, products, services, owners or operators of that platform.

Children's Data

The Services are not intended for individuals under the age of 16.

We do not knowingly collect personal information from children under 16 years of age.

If you are a parent or legal guardian and believe that your child has provided personal information to us, please contact us at info@louise-london.uk or through our Contact Page, and we will review your request and take appropriate action in accordance with applicable law.

Security and Retention of Your Information

We take reasonable measures designed to protect personal information.

However, no security system or method of transmission over the Internet can be guaranteed to be completely secure. We recommend that you do not use unsecured channels to communicate sensitive or confidential information to us.

How long we retain your personal information depends on various factors, including whether we need the information to:

Maintain your account;
Provide the Services;
Fulfil and maintain records relating to your orders;
Comply with legal or regulatory obligations;
Resolve disputes;
Prevent fraud or abuse; or
Enforce our contracts, terms and policies.

We retain personal information only for as long as reasonably necessary for the purposes for which it was collected or as otherwise required or permitted by applicable law.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information.

These rights are not absolute and may only apply in certain circumstances. In some cases, we may decline or limit a request where permitted by applicable law.

Right to Access

You may have the right to request access to personal information we hold about you and receive a copy of that information.

Right to Delete

You may have the right to request that we delete personal information we maintain about you, subject to applicable exceptions.

Right to Correct

You may have the right to request that we correct inaccurate or incomplete personal information we maintain about you.

Right to Data Portability

In certain circumstances, you may have the right to receive personal information you have provided to us in a structured, commonly used and machine-readable format and request that it be transferred to another organisation where technically feasible.

Right to Object

You may have the right to object to certain processing of your personal information, including the use of your personal information for direct marketing.

Right to Restrict Processing

You may have the right to request that we restrict the processing of your personal information in certain circumstances.

Withdrawal of Consent

Where we rely on your consent to process personal information, you may withdraw that consent at any time.

Withdrawal of consent will not affect the lawfulness of processing carried out before your consent was withdrawn.

Managing Communication Preferences

We may send you promotional emails where permitted by applicable law.

You may unsubscribe from promotional emails at any time using the unsubscribe option included in our emails.

If you unsubscribe from promotional communications, we may still send non-promotional communications that are necessary for our relationship with you, such as messages regarding your account, orders, transactions or customer service requests.

Exercising Your Rights

You may exercise applicable privacy rights by contacting us at:

Email: info@louise-london.uk

You may also contact us through our Contact Page.

To learn more about personal information processed independently by Shopify and the privacy rights available in relation to that processing, you may also visit the Shopify Privacy Portal.

We will not discriminate against you for exercising your applicable privacy rights.

We may need to verify your identity before processing certain requests, where permitted or required by law.

Where applicable law permits you to appoint an authorised representative to submit a request on your behalf, we may require evidence that you have authorised that representative to act for you and may also ask you to verify your identity directly with us.

We will respond to valid requests within the timeframes required by applicable law.

Complaints

If you have any concerns about how we collect, use or otherwise process your personal information, please contact us first at info@louise-london.uk or through our Contact Page, and we will seek to resolve your concern.

If you are not satisfied with our response, you may have the right to lodge a complaint with the relevant data protection authority.

If you are located in the United Kingdom, you may lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

International Transfers

Your personal information may be transferred, stored or processed outside the United Kingdom, including in countries where our service providers operate.

Where a transfer of personal information from the United Kingdom is subject to UK data protection transfer restrictions, we will take appropriate measures designed to ensure that the information receives an appropriate level of protection.

Depending on the circumstances, these measures may include:

Transfers to countries or territories covered by applicable UK adequacy regulations;
The UK International Data Transfer Agreement (IDTA);
The UK International Data Transfer Addendum to the European Commission's Standard Contractual Clauses; or
Other safeguards or transfer mechanisms recognised under applicable UK data protection law.

Where required, we will also carry out the relevant assessment concerning the protection provided for personal information following the transfer.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for operational, legal or regulatory reasons.

When we make changes, we will post the revised Privacy Policy on this website and update the “Last updated” date.

Where required by applicable law, we will provide additional notice of material changes.

Customer Service Available Hours

Monday to Friday: 9:00 AM – 6:00 PM (GMT/BST)
Saturday and Sunday: Closed

We aim to respond to your enquiries within 24 hours during business days.